Roberto Santiago is an entrepreneur, trader, and a person who professionally races dirtbikes and karts. He owns Manaira Shopping which is the largest mall in the state of Paraiba, Brazil. He operates this company as the chief executive officer and it his job to guide this mall and keep it current with the times. This mall is located between the downtown core of Joao Pessoa and the Atlantic Ocean, not far from the beach. He has worked hard to make this mall an attraction for the entire region by offering a wide variety of shopping options, entertainment, food, banking, a gym, and even a college as part of this mall.
One of the things Roberto Santiago has focused on is keeping Manaira Shopping’s movie theater up to date. It features the most modern cinematic production equipment as well as a VIP room and one for 3D showings. He also incorporated a Stadium System into one of the eleven theaters in which the armchairs make people feel like they are standing while watching a movie. Near the theaters he had an amusement park installed which is called Game Station. This area features a wide range of arcade machines with over 200 types of games in all.
Around a decade ago Roberto Santiago had Domus Hall installed on the roof of Manaira Shopping. This space is big enough to hold 10,000 people during live entertainment events such as concerts. He had the foresight to make Domus Hall a very versatile space so it can also be used for events where people are seated, such as plays or Cirque de Soleil shows, at which time it can hold 4,000 audience members. Underneath the main event floor there is an equally large area which is broken up into private suites and bars. This area can hold numerous private events at the same time.
Since building this mall in 1989 he has expanded the food court twice, both times to accommodate more upscale restaurants than the typical fast food offerings. This led to some high-end restaurants entering this mall such as Espaco Gourmet, Capital Steakhouse, and Wayne’s. He says it is his goal to be able to offer something to everyone which these expansions have helped accomplish.
Brazil’s economy was hit pretty hard in 2015-2016. Despite this Manaira Shopping, like most malls and shopping centers, achieved a growth rate of 6.5% in 2015. Roberto Santiago said at the time that he didn’t think the overall economy would really negatively impact his business al that much. He said that by continuously offering shoppers new deals and experiences malls like his would continue to thrive. He expected to achieve an increase in sales of 5% during 2016 and this turned out to be a fairly accurate forecast.