The Brazilian stock market may be reacting to what’s going on with the economy and the political circus in the United States, according to Brazil’s finance minister. Last week was a rocky ride for Brazilian investors. Early in the week, the market was up by 3.2 percent, and by the end of the week, it lost almost one percent of that gain. The strength of the U.S. dollar against most major currencies sent foreign markets into a minor tailspin. But the main issue in Brazil is still the political atmosphere in the largest economy in Latin America, according to other financial experts.
Dilma Rousseff is in Russia singing the praises of the BRICS coalition, and that means Rousseff is serious about getting back in the political ring. Even Lulu the popular former president, and shady politician is acting like a political player again. Lulu has a loyal following, according to Luíz Carlos Trabuco, the CEO of one of the largest private banks in Brazil.
Brazilian bank stocks are hot on Wall Street this year, and according to Goldman Sachs, and the investment bank thinks 2018 will be another good year for investors who buy Bradesco and Itaú stock. Wall Street believes the Brazilian recession is over, and inflation, unemployment, and interest rates will continue to drop. Investors like what Luíz Carlos Trabuco and his executive team are doing to increase profits as well as acquire new assets. Bradesco took a risk in 2015 when Trabuco and the Board of Directors bought HSBC’s Brazilian operation. That acquisition put the bank in a position to pass Itaú Unibanco in assets under management in the foreseeable future. But there are other factors that are putting a smile on the faces of Bradesco stockholders. Trabuco has a new customer-friendly technological approach to online banking in the works. The bank’s team calls the approach, the Personas Project. The bank looks at the buying and spending habits of their client base as well as their social media preferences, and an online profile of each client is in the bank’s database. That profile helps the bank offer the right products and services to each client, and according to Trabuco, the project is a game changer for the bank.
The people who know and work with 66-year-old Luíz Carlos Trabuco know he is a game changer. Luíz is a long-time loyal Bradesco employee. He got a job with the bank as a trainee in 1969, and he did his best to excel in all things banking while he was in the training program. The road to the top of the company is not a road everyone can follow, but thanks to Trabuco’s ability to manage people and his tireless work ethic, he made it there in 2008. Mr. Trabuco’s list of accomplishments is well-known in the banking industry, but he doesn’t take all the credit for Bradesco’s current success on Wall Street. The Bradesco executive team is the catalyst that keeps the 5,000 local branches productive, and more than 100,000 employees happy. According to Bradesco director, Márcio Parizotto, Trabuco and his team are introducing clients to the digital age of banking, and they are doing it the right way.
Learn more about Luíz Carlos Trabuco: https://br.reuters.com/article/topNews/idBRKBN1CF35D-OBRTP