The RBS Group is one of the best-respected media groups in Brazil with a range of radio, TV, and newspapers published by the Sirotsky family and its current leader, Eduardo Sirotsky Melzer, also known as Duda. For a number of years, Duda Melzer has been cultivating his career in a bid to create a career he can be proud of and would provide the perfect preparation for becoming the leader of the Sirotsky family and a proficient leader of the company established by his grandfather in the 1950s.
Duda Melzer began his preparations for taking control of the RBS Group when he made the decision to switch his career from making investments with Sweet Sweet Way to attend the Harvard School of Business in 2008. The Move to the U.S. has remained close to the heart of Duda Melzer and has seen his work with the eBricks company to back a number of U.S. based technology startups. Following the completion of his MBA at Harvard, Duda Melzer set out to build his media experience in New York by taking up the role of CEO of the new media business, Box Top Media.
Since returning to Brazil and the RBS Group, Duda has become one of the leading entrepreneurs in the world who has created a career based on his ability to identify the latest trends in new technologies. Although many of the investments of the eBricks brand are based in the U.S. this is truly a global company that takes in a range of different investment opportunities that include the largest Online wine retailer in Latin America and the largest Online ad network in the region. 2015’s Ernst & Young Entrepreneur of the Year has led the Sirotsky family to a new level of success on an uncharted global stage.