The RBS Group of companies began life in 1957 under the leadership of founder Mauricio Sobrinho Sirotsky and has remained under the control of the Sirotsky family ever since; the media based company is now managed by President and Chairperson Duda Melzer who took control of the company as part of a planned succession that was announced in 2012. To give Duda his full name of Eduardo Sirotsky Melzer explains his link to the family, Eduardo Sirotsky Melzer has been working towards taking up a leadership role with RBS for many years in a career that has taken him from Brazil to North America and beyond.
To add to his skills Duda Melzer attended the Harvard School of Business where he completed a postgraduate degree in Business Administration and completed two other courses to remain up to date on the latest business theories for the good of the RBS Group, more info can be found on economia.
In a report by globo, the planned succession of Duda Melzer to the role of President of the RBS Group was announced in 2012 and allowed the Brazilian business leader time to plan the best way to move the company forward into the future. Included in his plan was a restructuring of the media aspect of the RBS Group that has allowed the company to be prepared for the demands of the 21st century and Duda believes will bring the company to even greater future success.
Married with three children, Duda is looking to the future by leading the Sirotsky family to new industrial and investment areas by focusing on technology based startups he has been investing in to the tune of $300 million with the eBricks company he established in 2013.