Lori Senecal’s Time at CP&B Agency

Lori Senecal, the current Chief Executive Officer of Crispin Porter + Bogusky (CP&B) will resign from her roles in the company at the end of 2017. The company is therefore looking for a person with the potential of leading CP&B to succeed Lori. According to executives from the company, Lori Senecal’s possible successor is an executive officer of Forsman & Bodenfors of Sweden. CP&B partnered with Forsman and Bodenfors agency in 2016. Lori was made the Chief Executive Officer of CP&B in 2015. CP&B is a member of MDC Partners Agency. Prior to becoming the CEO of CP&B, she was the CEO of MDC Partners Network. Lori was also the President of the same organization.

According to ideamensch.com, under the leadership of Lori Senecal, CP&B has grown into becoming one of the best global agencies. CP&B was awarded a contract with the American Airlines in 2015 after she assumed office. The company took the place of Tm Agency which had worked with the American Airlines for more than 20 years. The contract improved the global business image of CP&B. Lori Senecal together with Chuck Porter, the President and Chairman of CP&B worked hand in hand in developing a new strong team with the ability of leading the company.

CP&B is expecting a smooth transition as Lori Senecal exits the company at the end of this year. Transitions have started taking place in the regional offices. Danielle Aldrich was made the new President of CP&B West. CP&B West has offices in Los Angeles and Boulder. CP&B has a total of ten offices in the country. All of them are headed by able entrepreneurs whose primary mission is to develop the company and expand its market.

Lori Senecal’s educational background boasts for itself. She is an alumnus of McGill University where she graduated with a Bachelor of Commerce degree in Marketing and Finance. She has worked in several companies as a senior employee. Lori Senecal was the Chief Executive Officer and Chairman of KBS. She developed CP&B to a worldwide agency. She was also the President of McCann Erickson Flagship. She has earned numerous awards including the AWNY Game Changer Award among others.

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